If you cannot outspend your competitors, then:

If you cannot outspend your competitors, then:

outwork
outcare
outgive
outsmart
outlove
outlisten
outeducate
outplan
outshare
outrisk
outinnovate
outservice
outtrain
outinspire
outhustle
outpraise
outpromise
outrespect
outdream    —Seth Godin